Featured Article
Why Every Month Is a Touchpoint
Peak season is a moment, and the relationships that make it successful were built long before it started and will carry on long after it ends.
Technology
Articles about technology trends, best practices, and more.
Why Every Month Is a Touchpoint
Peak season is a moment, and the relationships that make it successful were built long before it started and will carry on long after it ends.
Different Generations Have Different Expectations
Generational differences can influence communication preferences, but individual preferences do not always follow demographic trends. Your organization needs a flexible customer experience that accommodates different communication styles.
Your Fundraising Goal Is Set. Is Your Donor Experience Ready to Match It?
Just because a campaign is creating a great deal of interest doesn’t mean that every opportunity will result in a completed gift.
The Gap Between “Interested” and “Converted” Explained
The difference between people who are interested and those who convert is generally not caused by a single major setback; it results from several minor failures combined.
The Mid-Year Check-In: Evaluating Metrics
Halfway through the year is a valuable time to pause, review performance, and course correct before small issues become year-end problems. For nonprofits, associations, and membership organizations, this mid-year window…
ACD Direct Achieves SDVOSB Certification
At ACD Direct, service has always been at the heart of what we do. We are proud to announce our official certification as a Service Disabled Veteran Owned Small Business…
