Experiences matter – especially when we’re talking about the customer experience. There’s a reason: organizations invest enormous amounts in branding, packaging, communications, and more. However, having a striking brand identity…
Whether you’re a small private college or a large public institution, the phone calls never stop. From financial aid questions to information regarding graduation to media requests, colleges receive numerous…
Great customer service is no longer just about picking up the phone. It’s about being available for your customers wherever they are, whether that’s on a website, on social media,…
Customer expectations of the customer experience have never been higher. Among those expectations is that organizations embrace digital solutions that can deliver personalized, convenient, and frictionless experiences. Increasingly, customers expect…
If you’re online, you’ve encountered bots, good and bad. Fortunately, for every spambot, there’s a bot out there working hard to make our lives easier. These are the chatbots of the…
Online experiences are an increasingly important aspect of the customer journey. According to MuleSoft’s 2022 Benchmark Report, 70% of customer interactions are now online, which means that organizations need to quickly…
Personalization matters. Being able to provide a customer experience that takes into account an individual customer’s needs, interests, and unique customer journey is key to setting your brand apart. Fortunately,…
A happy customer is a loyal customer, which is why delivering an exceptional customer experience is vital. But what exactly do we mean when we talk about customer experience? Too…
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