In 2023, 50 million people in America received charitable food assistance. The need to help community members in need is clear, and your food nonprofit is at the forefront of that support. Every extra donation means that you can do more good – and help more people. Here’s how investing in a call center can help you build your donor base and boost donor retention.
Fundraise Strategically
Your food nonprofit runs on fundraising. Don’t rely on a patchwork system of spreadsheets and busy volunteers who can only reach out when they find the time. A multi-channel call center platform like ACD’s can help you build a strategic fundraising campaign that reaches potential donors through their medium of choice – and at the time that they’re most likely to give.
Follow Up for Repeat Giving
Turning one-time donors into repeat givers is a powerful way to create sustainability for your food nonprofit. A dedicated call center platform that connects to your donor database makes it easy to regularly check in with donors to showcase the impact of their donations and how your nonprofit is working to fulfill its mission. By highlighting the good that their donation is doing and the impact of your work, you can entice donors to give again. At ACD, we even offer a simple but powerful Text2Donate functionality that makes giving easy.
Free Up Your Nonprofit Team
Running a food nonprofit is a demanding ask. Your team is critical to the success of your mission, so ensuring that they’re positioned to do their best work is a must. By leveraging a dedicated call center platform, you can choose how calls are routed or even tap into an external pool of trained, experienced customer service reps to take incoming calls or help with your donor campaigns – freeing up your team to focus on pressing high-value tasks.
Put Your Best Foot Forward
Professionalism is everything. Your nonprofit team is brilliant at what they do, but not everyone is a natural on the phone or at soliciting donations. By investing in a donor retention platform, you’ll know that your outreach campaigns and incoming connections are being handled by trained, experienced customer service staff who are well-versed in the best practices needed to support donors and encourage repeat giving.
Get Insight into Your Successes
If you know what works, you can keep doing it. One of the most powerful benefits of a donor experience platform is that it delivers real-time insights into your campaign metrics and the overall workings of your nonprofit. Use data and analytics to see what approaches perform well, where friction is occurring, and to identify areas where you could be cutting back or making bigger investments. By streamlining your operations, you’ll be on track to deliver on your mission.
Do More Good with ACD
Reach more people, drive more donations, and streamline your support services with ACD. Our two-pronged, integrated customer experience platform makes it easy to deliver informed, targeted outreach to donors, providers, and recipients – helping your community benefit from all the good that your food nonprofit does. To learn how we can support your efforts, get in touch today!
