Food insecurity continues to rise – and with it comes an increase in the use of food banks. If you’re part of a food donation program, your goal is to help as many people as you can using your resources. If you’re missing calls, dropping balls, or struggling to shore up your outreach, it’s time to engage a call center. Here are some ways an outsourced call center can help your food donation program build community connections – and a robust presence.
Personalized Contact
The human touch is vital in the non-profit world. When you engage an outsourced call center, you work with a team of professionals who know how to engage the people effectively and empathetically on your list. With personal data, donation histories, and analytics at their fingertips, these reps can reach out to your list in a way that’s most likely to build long-term, high-value relationships.
Outreach for Partners and Events
Managing the day-to-day of a food bank can be a time-consuming endeavor, making it hard to find a spare moment to build local partnerships. But outsourcing your outbound communications to a call center can be a great way to connect with warm leads made at events or around the community – before those leads go cold. Have a call center reach out to businesses, organizations, or spaces that might be a good fit for your efforts and see how you can align your goals and interests.
Volunteer Engagement and Logistics
Running a successful food bank isn’t just about donations. It’s also about making sure that you have enough personnel to get the job done – and someone to help handle the logistics to make sure that food and equipment are delivered where and when you need it. Whether your operation is small or complex, a contact center can help coordinate communications, outreach, and logistics, ensuring you deliver on your goals.
Considered Outreach Campaigns
Call centers go beyond making and taking calls. An integrated donor experience platform connected to your sales and marketing functionalities can create an end-to-end outbound outreach campaign. Donors can be targeted based on past behavior and engagement and kept in the loop through a variety of contacts including newsletters, social media, texts, and calls – all of which are designed to build rapport and encourage long-term connection and support.
Direct Donor Interactions
It’s never been easier to take donations. A call center can make it easy to take donations from inbound sources – and can also help you implement targeted outbound campaigns designed to increase donations or volunteerism. At ACD Direct, for example, we offer text-to-donate functionality, allowing your connections to easily donate right from a text thread. This simple functionality is a great way to stay visible and encourage donors to keep supporting a great cause.
Powerful Analytics
Currently, only about 40% of non-profit decision-makers use data when making decisions. This gap can be closed when you engage a customer experience platform such as ACD Direct’s. With every call monitored and analyzed in real-time, we have endless data that we can use to hone our messaging or target when and how we connect with donors or partners. When integrated with software encompassing your other business functions, we can also use these analytics to identify gaps or opportunities – helping you grow your footprint and help more people.
Ready to Help Your Food Bank Help More People?
If you’re ready to take your community outreach to the next level, get in touch with ACD Direct. With extensive experience in the non-profits space, we have what it takes to help you do as much good as possible for your community. And with our pool of experienced US-based reps, we’re here to help you free up those scarce personnel resources so that you can do more on the ground, where it counts. To see us in action, book a demo today!
