About ACD Direct

Who We Are

ACD is a technology company specializing in contact connections.

ACD believes it’s all about connections, not contacts. Everything of value is the product of collaboration. We are continually developing innovating solutions that improve and maximize fundraising efforts, business processes, and overall performance.


Our leadership team drives ACD to become the company our clients turn to first to meet their needs. Our leadership team’s many years of experience in telephony, fundraising and customer service helps shape our perspectives, insight and interactions with partners.

Noah Rosales,
Chief Executive Officer

Noah Rosales enlisted in the United States Air Force in January 1990. During his career, Sergeant Rosales was deployed to the following locations across the world: 
• 4404th Composite Wing (Provisional) Prince Sultan Aziz Air Base in Dhahran, Saudi Arabia (Operation Desert Storm)
• Kunsan Air Base in the Republic of Korea (8th Maintenance Squadron) 
• Bagram Air Base in Afghanistan (Operation Enduring Freedom) 
• Sather Air Base in Baghdad, Iraq (Operation Iraqi Freedom)
He retired in 2012 after 22 years of service to our country. While stationed in South Korea, he was tasked to re-wire his unit’s PBX phone system.  Having little knowledge of this task, he located some guidance on the subject matter and completed the task that same day. Exploring his newfound talent in telecommunications led to a career change.  After returning to the states, he applied to work at a small startup company and managed his first of many Computer Telephony Integration (CTI) systems. Since then, Noah has built 3 call centers. He currently owns and operates a virtual Contact Center that, for the last 17 years, has assisted 200+ nonprofit organizations in fulfilling their missions by processing over a billion dollars.

Ryan Kirby,
Chief Operating Officer 

Ryan Kirby joins us from the e-commerce arena where, as president of Airgun Depot, he led the company in a flat industry to 20% growth. His extensive marketing and sales background stretches way back to owning and running the popular Utah.com, the everything to see and do website that grew like a weed in Elsinore (just ask Ryan – he knows where that is) under his many successful strategic growth implementations. He’s got an eye for increasing revenue, working with the best and building relationships along the way. Father to five and husband to the world’s coolest yogi, Ryan spends his off hours exploring Utah’s hidden gems via feet, jeep, boat, or any other outdoorsy method.

Bill Davis,
Director of IT Engineering

William (Bill) Davis has over 20 years’ experience in the Telecom industry ranging from technical service solutions, non-profit member acquisition and fundraising services.
Bill currently fills the role of Director of IT Engineering at ACD Direct, where he was a founding member of the business team. Bill now focuses on managing all day to day activities of 1200 home-based agents, 1 million talk minutes per month, and millions of dollars in software development for the busy contact solutions center.
Bill’s enthusiasm for life and technology is shared by his loving wife of 21 years and two children. He is an active volunteer at his children’s school, serving on the board of directors and has led learning expeditions to the northwestern United States and southern Utah.

Dolores Lobato,
Director of Product Development

Dolores Lobato,
Director of Products

Don Sherwood,
Director of Software Engineering

With over 20 years of experience creating software solutions in the cloud, including eleven years in cloud-based ACD systems, Don Sherwood is helping to strengthen and expand the ability of ACD Direct to provide an effective and tailored experience to its customers. He is fond of repeating Peter Drucker’s famous saying, “You can’t improve what you don’t measure,” and is constantly looking for ways to deliver higher quality software solutions in less time, while maintaining uptime and protecting the customer experience.
When he isn’t building great software, Don teaches cello lessons, and performs with two community symphony orchestras. He also likes to work on home-improvement projects, such as designing and building a custom deck and shed with his kids. Don and his wife, Tami, are the parents of eight children and are expecting their second grandson later this year.